The Dos and Don’ts of Writing Job Descriptions for Small Business Hiring

Sure, here are some Dos and Don’ts for writing job descriptions for small business hiring:


  1. Use clear and concise language to describe job responsibilities and requirements.
  2. Focus on the good things about working for your company, such as a competitive salary, chances to grow, and a good place to work.
  3. Be clear about the qualifications and skills needed for the job, but also think about adding “nice-to-have” qualifications that could help you find more people to apply.
  4. Use language that doesn’t make assumptions about gender, race, or anything else.
  5. Give details about how to apply and how the interview will work, including any deadlines or contact information.


  1. Use vague or ambiguous language that can make it hard to understand what the job entails and what needs to be done.
  2. Include qualifications that aren’t necessary and might make people not want to apply.
  3. Use language based on gender or other biases that could turn off some candidates.
  4. Use language that is too formal or full of jargon, which can make the job description hard to understand.
  5. Give out wrong or not enough information about the job or how to apply for it.

By following these Dos and Don’ts, you can make sure that your job descriptions are clear, interesting, and help your small business find the best people for the job.

The Importance Of Clear And Concise Language In Job Descriptions

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There are many reasons why it is important to use clear, concise language when writing job descriptions. Here are some of the most important reasons why job descriptions should stress short, clear language:

  • Selecting the right people: Using clear, concise language in your job description can help make sure that it draws in the right people. You can make sure that your job description will attract people with the right training and experience by using clear language and avoiding jargon or buzzwords that aren’t needed.
  • Using clear and concise language can also help reduce misunderstandings and confusion about job responsibilities and requirements. This can help make sure there aren’t any misunderstandings during the hiring process and that each applicant knows what the job entails.
  • Using less time and money: Writing clear and concise job descriptions can help save time and money by getting the right people to apply quickly and effectively. If your job description is too long or hard to understand, candidates may not read it all the way through. This wastes time and resources on both ends.
  • Building trust and credibility: Using clear and concise language can help you gain the trust and credibility of potential candidates by showing that your business is open and honest in how it talks to them. This will be good for the reputation of your small business and make you more appealing to top talent.

Use clear, concise language when writing job descriptions that will attract the right candidates and help you build a good reputation for your small business.

How To Avoid Gender Bias In Small Business Job Descriptions

Avoiding gender bias in small business job descriptions is the best way to make sure that your job postings are inclusive and appeal to a wide range of candidates.

The tips below will help you write job descriptions that don’t favour men or women:

  • Employ gender-neutral language: Use “they” or “the candidate” instead of “he” or “she” when talking about job applicants.
  • Avoid job titles that assume a person’s gender: Some job titles, like “waitress” or “salesman,” may imply that the person doing the job is a certain gender. Use job titles that don’t specify a gender, like “server” or “sales rep,” instead.
  • Make skills and qualifications a priority: Instead of assuming that people of a certain gender would be better at the job, explain what the job requires using objective criteria like skills, experience, and qualifications.
  • Use inclusive language. Don’t use phrases like “strong leadership” or “managing a team” that could be seen as exclusive or stereotypical.
  • Things to think about are a statement about how your company feels about diversity and inclusion, as well as information about its diversity initiatives and employee resource groups.

Use the tips in this article to make sure that your small business job descriptions don’t favour one gender over another and are appealing to a wide range of applicants. This can help you hire the best person and make your workplace more fair and open to everyone.

Using Keywords To Attract The Right Candidates For Your Small Business

It’s important to use keywords in your job descriptions if you want to find the right people for your small business.

Follow these tips to make good use of keywords:

  • Think about what the job needs: Make a list of the specific skills, background, and qualifications needed for the job. These are the most important keywords for your job description.
  • Look for words and phrases that are commonly used in job descriptions for similar positions to identify industry-specific terms. Use these keywords strategically in your job description to attract people who know about the field and have the skills and qualifications you need.
  • Use keywords about places: If your small business is in a certain part of the country, put that information in the job description. This could attract people who live nearby and are looking for work.
  • Use strong verbs and action words that show excitement and a sense of urgency. Focus on the word “action” in particular. The verbs “manage,” “create,” “lead,” and “innovate” are all examples of these.
  • Avoid using buzzwords and jargon. It’s important to use industry-specific language, but you shouldn’t use too many buzzwords or jargon that candidates who aren’t familiar with the industry might not understand.

By using keywords in your job descriptions in a strategic way, you can make sure that your small business hires the best people and that your job postings are optimised for search engines and job boards.

This can improve your chances of hiring the ideal candidate and creating a solid team for your small business.

The Dos And Don’ts Of Highlighting Company Culture In Job Descriptions


  • Be honest and open about how your business works. Don’t oversell it or try to make it sound like something it’s not.
  • Focus on the core values of your company and how they are reflected in its culture. If, for example, innovation is a core value, explain how your culture encourages people to be creative and innovative.
  • Use language that shows how your business works. If your company is laid-back and casual, your job description should show that. Use more formal language if your culture is more formal.
  • Give examples of how the culture of your company shows up in day-to-day activities, like team-building exercises or ways to reward employees.
  • Use pictures or videos to show what it’s like to work at your company and give potential employees a better idea of what it’s like to work there.


  • To get people to apply, lie or exaggerate about how your company works. If the job isn’t what was said it would be, it could lead to disappointment and frustration.
  • Use phrases like “work hard, play hard” or “we’re a family” to describe your company’s culture. These phrases may sound fake, and they don’t really tell me anything about your culture.
  • Too much focus is put on benefits and perks instead of the culture of the company. Even though benefits are important, they shouldn’t be the main thing you talk about when you talk about your business.
  • Assume that everyone who applies for a job wants the same kind of work environment. It’s important to be clear and specific about your company’s culture because different job seekers may have different ideas about what they want from a workplace.
  • Don’t talk about any problems or problems that might be caused by your company’s culture. By knowing the good and bad things about your company’s culture, job seekers can decide if your company is a good fit for them.

Balancing Required Qualifications And Desired Skills In Small Business Job Descriptions

When writing job descriptions for small businesses, it’s important to find a balance between what skills are needed and what skills would be nice to have. This way, the job descriptions will reflect the needs of the business and attract the best candidates.

You can find this balance with the help of the following tips:

  • Figure out which qualifications are the most important: Start by making a list of the skills that are needed for the job. Some examples are education, credentials, licences, and a certain amount of work experience. These skills should be listed as requirements in the job description.
  • List the skills in order of importance: After figuring out the qualifications needed for the job, think about the skills that would help a candidate do well in it. Soft skills like being able to work with others, solve problems, and communicate may be among them, as well as technical skills that aren’t required but are still helpful. Sort these skills by how important they are for the job and the business.
  • When writing the job description, use clear language to tell the difference between the desired skills and the required qualifications. Use words like “must have” and “preferred” to describe skills that are required, and “nice to have” to describe skills that would be nice to have.
  • Be sensible: It’s important to be realistic about the qualifications and skills needed and wanted for the job. Small businesses need to be flexible and open to applicants who have the potential to learn and grow on the job because they may not have the money to hire people with a lot of experience or specialised skills.
  • Focus on culture fit: In small businesses, qualifications and skills are often as important as how well someone fits with the company’s culture. Make sure to highlight your company’s culture and values in the job description so that you can find people who will fit in.
  • Think about development and training: If there are skills that would be nice to have but aren’t required for the job, think about giving new hires the chance to learn those skills through training and development.

Small business job descriptions can help you build a team that will help your business grow and be successful by balancing what skills are needed and what skills are wanted.

Crafting Engaging And Accurate Job Titles For Small Business Roles

For small business roles, it’s important to come up with catchy and accurate job titles that show what the job entails and what is expected of the candidate.

Here are some tips on how to come up with good job titles for small businesses:

  • Be direct and brief: In the job title, it should be clear and brief what the position is and how much responsibility comes with it. Don’t use titles that are too vague or general and don’t say enough about the job.
  • Use the right search terms in the job title: Use the right keywords in the job title that people might use to find job openings. This could include certain skills, qualifications, or job duties.
  • Match the name of the job to the tasks: The job title should accurately describe the duties and responsibilities of the job. It should also show the level of seniority and power of the organisation.
  • Don’t use jargon or buzzwords that are specific to your industry, because people who aren’t in that industry might not understand them. Use language that is easy to understand and clear.
  • Keep in mind that the job title should also show what your company stands for and how it works. Think about a job title that shows how creative and different your company is.
  • Be interesting: The job title needs to be interesting to draw people in. Use action words and words that describe the job to make the title stand out.

Use consistent job titles to help candidates understand the organization’s hierarchy and structure and to keep people from misunderstood each other.

By making interesting and accurate job titles, you can attract the best candidates for small business roles and make it clear what the duties and expectations of the job are. This can help you build a strong team and a successful business.

Writing Job Descriptions For Remote Or Hybrid Work Environments

Writing job descriptions for remote or hybrid work environments is different from writing descriptions for traditional office jobs.

Here are some tips for writing job descriptions that work well in remote or hybrid work settings:

  • Use words that describe working from home or a combination of places: Make it clear in the job description whether the job is remote or a mix of both. Tell us if the job requires the applicant to be in person for certain tasks or meetings.
  • Pay attention to the skills needed for working from home: When you work from home or in a hybrid setting, you need different skills than when you work in an office. Focus on your self-motivation, time management, communication, and ability to work well with others.
  • Spell out the tools and technology that are needed for the job, such as the software, hardware, or internet speed. This can be used to see if a candidate has the skills they need to do their job well.
  • Make it clear what you want: When writing job descriptions for remote or hybrid positions, it’s important to set clear expectations for working hours, availability, communication, and deliverables. Make sure everyone knows what to do in each of these areas.
  • Be flexible: In remote and hybrid work environments, you often need to be able to change. Be clear about the requirements that can’t be changed, but also be flexible with candidates who may need special accommodations or have different work schedules.
  • Think about the place: Make it clear in the job description if people from different places can apply. Describe any rules or requirements that may apply to the location.
  • Be friendly: Remote and hybrid work environments make it possible to hire people who might not have access to traditional office-based jobs. Make sure that your job description is open to everyone and doesn’t exclude people based on where they live, their race, their gender, or anything else.

By using these tips, you can write job descriptions that clearly explain the qualifications and expectations for remote or hybrid positions and attract the best candidates for your company.

Common Mistakes To Avoid In Small Business Job Descriptions

The hiring process for a small business can be made or broken by the job descriptions. When writing job descriptions for small businesses, you should avoid making these common mistakes:

  • Using vague job titles like “administrator” or “manager” can confuse and turn off people who are looking for work. Instead, use job titles that make it clear what the duties and responsibilities of the job are.
  • Too much focus on qualifications: Even though it’s important to list the skills needed, doing so too much could scare off potential candidates who might think they don’t have all the skills. Be clear about what is needed and what you would like.
  • Putting in too many details that have nothing to do with the job: Job descriptions for small businesses should be short and to the point. Don’t give too much or irrelevant information that could take away from the important parts of the job.
  • Overemphasizing technical skills: Some jobs require technical skills, but soft skills are just as important. In a small business setting, these traits are often more important, so look for people with the right attitude and good people skills.
  • Use inclusive language in job descriptions to make sure you don’t turn away candidates because of their gender, race, ethnicity, age, or other factors.
  • Leaving out salary information: Job seekers often look for salary information in job descriptions. You can reduce the number of applicants who aren’t qualified by giving salary information and attracting qualified people.
  • Spelling and grammar mistakes can make a job description look unprofessional and hurt the credibility of the company. Make sure there are no mistakes in a job description before you post it.

By not making these common mistakes, small businesses can write job descriptions that are clear, concise, and attract the right people for their open positions.

How To Tailor Job Descriptions For Small Business Hiring On A Tight Budget

Most small businesses don’t have a lot of money to spend on hiring and looking for new employees. Here are some tips for writing job descriptions that meet the needs of small businesses on a tight budget:

  • Look at the important job requirements: Pay close attention to the key requirements for the job in the job description. By doing this, you can cut down on hiring costs and still get the best people to apply.
  • Keep the job description short and to the point. If it’s too long and complicated, it may be hard to find the right people and may cost money to write. The job description should be short, clear, and to the point.
  • Use a template or resources on the web: There are many free templates and online tools you can use to make job descriptions. Use these tools to make good job descriptions while saving time and money.
  • List the good things about working for a small business: Small businesses often offer special benefits and chances that aren’t available at larger businesses. In the job description, highlight these benefits to attract people who want to work in a small business.
  • Use networking and social media: Use social media and networking to spread the word about job openings and get people to apply. This could be an inexpensive way to reach a large number of qualified candidates and a large audience.
  • Use clear and concise language in the job description to avoid confusion and make sure that candidates know what the duties and requirements of the job are.
  • Be open to different ways to work: Think about giving people options for flexible work, like working from home or having flexible hours. People who want a good balance between work and life may be interested in this, and they may be willing to take a lower salary in exchange for these perks.

By tailoring job descriptions, you can still find qualified candidates and build a strong team even if you have a small budget.

Ensuring Compliance With Labor Laws And Regulations In Job Descriptions For Small Businesses

When writing job descriptions, small businesses must follow labour laws and rules so they don’t get in trouble with the law or have to pay fines.

Here are some tips for small businesses that want to write job descriptions that follow labour laws and rules:

  • A job description shouldn’t use language that is biassed against certain groups of people based on their age, gender, religion, or race.
  • Respect labour laws: Job descriptions should include information about the minimum wage, overtime pay, and other labour laws that apply to the position.
  • Give clear information about the job’s responsibilities and qualifications: The job description should be accurate when it comes to the duties and skills needed for the job.
  • Respect health and safety laws at work. Job descriptions should show respect for health and safety laws at work and make sure employees work in a safe place.
  • Take into account reasonable accommodations: Job descriptions should include reasonable accommodations for people with disabilities.
  • Be aware of state and local employment laws. Small businesses should be aware of the state and local employment laws and rules that apply to them.
  • To avoid misclassifying workers, a job description should show whether the worker is an employee or an independent contractor.
  • By using the tips in this article when writing job descriptions, small businesses can make sure they follow all labour laws and rules.
  • It’s important to review job descriptions regularly to make sure they still fit with changing labour laws and rules.

Small businesses might think about hiring an attorney to make sure that job descriptions follow all laws and rules.

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