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Author name: Piu B

How to Create an Effective Sales Funnel for Small Businesses

Understanding your customers’ journey from brand awareness to purchase is key to creating an effective sales funnel for your small business. It takes careful planning and a deep understanding of your target audience’s needs, wants, and pain points. Start by raising brand awareness and attracting customers. This is where marketing comes in. Consider your target …

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How to Implement Cross-Selling and Upselling Techniques for Sales Growth

Small businesses need effective sales growth strategies to succeed and survive in today’s competitive business environment. Cross-selling and upselling can boost revenue and customer satisfaction. Even new businesses can boost sales and build customer loyalty with these strategies. Cross-selling and upselling complement each other to increase customer value. Upselling encourages customers to upgrade to a …

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How to Use Email Marketing to Drive Sales for Your Small Business

Build a targeted email list by collecting email addresses from your website, social media, and customers. This will ensure your messages reach the right people. After gathering a list, segment it by customer behaviour. This lets you deliver personalised content that resonates with each group, increasing engagement and sales. Next, write engaging email content that …

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How to Develop a Referral Programme to Generate More Sales

Boost sales and expand your customer base with a strategic referral programme. Engage existing customers as brand advocates to attract new clients through word-of-mouth. Identify key motivators like product quality, exceptional service, or unique value propositions to design enticing incentives for both referrers and referred customers, ensuring mutual benefits and encouraging participation. Streamline the referral …

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How to Utilise Influencer Marketing to Boost Small Business Sales

In today’s digital age, influencer marketing helps small businesses reach new customers and increase sales. A strategic plan is needed for success. Find influencers who match your brand and audience. Look for Instagram, YouTube, and TikTok users with large followings and high engagement. Let their values and interests match your product or service. Next, define your …

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How to Optimise Your Online Store for Increased Sales

A visually appealing online store is insufficient in the cutthroat e-commerce market of today. Your website must be optimised for conversions in order to turn infrequent visitors into devoted patrons if you want to succeed. This is a road map to help you along: 1. Craft a Frictionless Customer Journey: Prioritise User Experience Particularly when …

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How to Improve Your Sales Pitch to Convert More Customers

Small businesses succeed by converting leads into customers. With so many pitches, how can you stand out? The first step is creating a compelling sales pitch that targets your audience and highlights your product’s benefits. You can improve your sales pitch and convert more customers with these tips. Research your audience’s needs, issues, and motivations. …

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What are the documents required for a government business loan in India?

Business registration documents for a government business loan in India If you want to apply for a business loan from the Indian government, you must first register your company. These documents demonstrate that your company is legal and operating in India. The documents required may differ depending on the type of loan and the government …

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How to get a government business loan for a sole proprietorship in India?

Small businesses in India often have a hard time getting approved for loans despite the fact that access to capital is essential for growth. A number of low-interest loan programmes created by the Indian government are available to sole proprietors. Government initiatives like the Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE) and …

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How to get a government business loan for a partnership firm in India?

A government business loan can be a significant boost for Indian partnership firms, providing the necessary financial support for growth, operational expenses, machinery acquisition, and international trade. However, before applying for such loans, it is critical to understand the eligibility criteria, loan types available, documentation requirements, and other critical factors.  This article is a comprehensive …

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